CROSS-PROMOTION: WRITERS HELPING WRITERS
Cross-promotion works and its benefits are many-fold. It amazes me how many writers, authors think that all they have to do is publish their book and the money will follow. Hardly! As I recently told a group interested in learning how to write and publish their memoirs, the writing and publishing is the easy part compared to what you have to do next: promote yourself and your book. It truly is not simply a case of “build it and they will come!”
It further amazes me that writers think all they have to do is slam the book up on Amazon and hey presto, everyone will be running in to buy their books, and will happily post reviews when they’re done reading. NOT! Begging for sales and reviews is painful, for both the writer and the reader. So what do we writers need to do?
For one, like it or not, get yourself a decent website, preferably an e-commerce site, one from which you can sell all your books…and take all the profit instead of giving it to the middle-man. Doesn’t that cost a lot? Not at all. As long as you have hosting, you can have a terrific e-commerce site, like this one for author, Barbara Studham, for as little as $29! On my advice, she hired Andrew Rudd of DETAIL for DESIGN to set it all up for her. Barbara wanted an author’s site similar to the one Andrew had done for me at http://www.vigaboland.com. He also set up this marvellous MEMOIRABILIA site too…and this site cost me nothing! Zip! Nada! Niet! It was a free wordpress site.
Now what has all this to do with cross-promotion? Well, when you have sites like these, based on WordPress, meaning, a blog is incorporated, you have the perfect way to keep promoting yourself, gaining followers, and eventually linking up with other authors who blog, as I did just recently with the dynamic Sonia Marsh of GUTSY LIVING. I met Sonia in Miami when we both won Gold Medals in the Readers Favorite Book Awards. I just love Sonia’s memoir writing style and what she does for other authors ie. she allows them to submit to her site and even publishes an anthology for those with, well, gutsy stories! Her blog is an absolute delight to read, not heavy, wordy, boring. It’s conversational, the best way to blog. And her followers love her. But the point is, by hooking up with Sonia, both she and I benefit from the CROSS PROMOTION. Look at the blog post she did for me and Memoirabilia today: http://soniamarsh.com/2015/04/get-help-writing-your-memoir.html. And now, I’m doing the same for her via this blog post here. And last week, Denis LeDoux of The Memoir Network, whose articles I use often in Memoirabilia, recently gave Memoirabilia a wonderful bit of promo in his newsletter that goes out to thousands of his followers. And I’m eternally grateful to Matilda Butler of Womens Memoirs for this wonderful interview with me that she posted about a month ago: http://womensmemoirs.com/memoir-writing/new-memoir-magazine-just-for-you/
Thanks to Sonia, Denis and Matilda, word is getting around about MEMOIRABILIA through the cross-promotion we are giving each other and it costs nothing but our time to write the articles. It works the same way for authors and their books. If you want to get, then you need to give. “No man is an island” was never truer when it comes to book promotion. It’s darn hard when you’re trying to do it all yourself.
As for paying for advertising to get sales, well, I hope you have deep pockets. Someone once suggested I consult a lady who does promotion and publicity for the low cost of $650 USD. I tossed it up and decided against it because I’ll have to sell an awful lot of books to get that $650 back! But with a good blog website, set up for Search Engine Optimization (SEO) by someone like Andrew Rudd, and from which I can also sell my books and keep the profit, I’m way ahead of the game. And if someone wonders if I get sales from my author’s website, you bet I do. I did a check last night on what I’ve sold just from my site in past 18 months and it was worth those very few pennies it cost me to buy that e-commerce site from where I sell my books and this magazine.
Well just wanted to share my experience with you today. Oh, by the way, if you want to consult Andrew about his services, which includes book layout for printing, conversion to all digital formats, book cover design and website setup, you can reach him at email@example.com See Andrew’s beautiful ad in Memoirabilia #3, coming at the end of April. Can’t find his website? He’s busy building it between doing up everyone else’s sites LOL!
Over and out!